I’m not sure that I know of any other state whose cities seem to rely so heavily on taglines and makes such a big deal out of them!

The Las Vegas Convention and Visitors Authority has launched a new ad campaign for Laughlin, the city 90 minutes south of Las Vegas that straddles the Colorado River between Nevada and Arizona.

The campaign is built around the new tagline “Laughlin. It’s Like You Own the Place,” and is targeted at out of state visitors and tourists. The TV ad campaign focuses on cheap room rates, restaurants, gambling and the location of Laughlin on the Colorado River (and all the fun that goes along with that!).

While visitor numbers will probably never hit the amount that Las Vegas gets, Laughlin officials are confident that the new look, tagline and ad campaign will bring in people who are interested in Las Vegas’s neighbor to the south.

Information on day tours from Las Vegas to Laughlin can be found here, or if you’d like to drive yourself, simply take Highway 95 south, turn right at the Laughlin turn-off (Highway 163, approximately 20 miles south of Searchlight), followHighway 163 east to Laughlin, and turn right at intersection of Highway 163 and Casino Drive.

[image: flickr]

Post from: The Las Vegas Adventurer