“Laughlin. It’s Like You Own the Place”
I’m not sure that I know of any other state whose cities seem to rely so heavily on taglines and makes such a big deal out of them!
The Las Vegas Convention and Visitors Authority has launched a new ad campaign for Laughlin, the city 90 minutes south of Las Vegas that straddles the Colorado River between Nevada and Arizona.
The campaign is built around the new tagline “Laughlin. It’s Like You Own the Place,” and is targeted at out of state visitors and tourists. The TV ad campaign focuses on cheap room rates, restaurants, gambling and the location of Laughlin on …read more
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